Aviel A. Fahl
I write about retrieval systems, web performance, and diagnostic methodology for search engines and AI answer systems.
Work & Background
Independent Consulting (Fahlout)
Feb 2025 – Present
Technical SEO audits and architecture for clients including enterprise SaaS, e-commerce, and local service businesses. Diagnostic framework development. Dashboard tooling.
Banksparency — Founder & Engineer
Jan 2025 – Present
Daily-updated financial data pipeline, 80+ institutions, 9–10K monthly pageviews, zero links built. Proof of concept for data utility as an organic acquisition strategy. See the project →
Fortune Media — Director, Search Strategy
Nov 2022 – Jul 2024
Drove $3M in new annual revenue through a combination of template architecture, programmatic data integration, internal linking systems, and content strategy. Front-row seat to Google's site reputation abuse policy changes. Rebuilt the thesis from scratch afterward.
2U, Inc. — Sr. Technical SEO Analyst
Sep 2019 – Nov 2022
CWV standardization across a 50+ domain network. Three promotions in three years.
What's on This Site
The diagnostic methodology I use. An 8-layer retrieval and ranking diagnostic with a pre-layer investment screen.
Living research documents synthesized from patents, API leaks, court testimony, and citation studies.
Recurring architectural patterns from technical audits. INP, rendering, crawl efficiency, AI crawler access.
A live lab testing the methodology from scratch.
Search engineering terminology.
Get in Touch
For questions or collaboration — reach out.
Or connect on LinkedIn.