Helping businesses navigate organic visibility in the age of AI.

When organic growth plateaus, most businesses struggle to identify exactly why. They know the results are stuck, but they don't know which lever to pull next. In my experience, the blocker is almost always one of three things:

1. A technical ceiling: The infrastructure blocks engines from accessing, understanding, or trusting the content or data.
2. A utility gap: The content exists, but the value isn't clear enough to users or LLMs to warrant a visit.
3. A lack of differentiation: The offering isn't unique enough to win attention in a saturated landscape.

My work begins with a Retrieval and Ranking Diagnostic to pinpoint which of these constraints is actually holding you back.

Methodology: See the search & AI diagnostic framework..

SEO and Answer Engine Optimization (AEO): the same problem, evolving surfaces

Traditional search and AI-powered answer engines share more than people assume. Both reward content that is technically accessible, clearly structured, and genuinely useful. The difference is in what “winning” looks like — a ranking on traditional search, a citation in an AI answer. The underlying infrastructure that earns one tends to earn the other.

The work starts with making sure the foundation is right for both. Then it diverges based on where the opportunity actually is.