Architectural Patterns in Technical SEO.
Technical stacks often fail in the same invisible ways. These are the recurring engineering patterns I encounter across audits — the issues that sit quietly in the architecture and cap organic growth.
Interaction to Next Paint (INP)
High INP scores are often a symptom of third-party script bloat blocking the main thread. This pattern analyzes how to defer non-critical JS without breaking functionality.
Client-Side Category Injection
A critical flaw where product grids render via widgets (e.g., Nosto), hiding inventory from crawlers. We explore the 'Hybrid Injection' architecture as a potential fix.
JSON Data Bloat
Common in Next.js/Shopify stacks. We look at how reducing product variant data in the DOM can cut HTML size by 40% and speed up hydration.
CSS Containment Strategies
Preventing Layout Shifts (CLS) caused by dynamic ads or widgets. This guide analyzes the `contain: content` property for robust visual stability.
Faceted Navigation Control
Infinite URL variations kill crawl budgets. This pattern outlines optimal robots.txt and parameter handling rules for large catalogs.
WAF & AI Crawler Access
Why your enterprise firewall might be blocking ChatGPT by accident. A guide to whitelisting the new wave of LLM user-agents safely.